(This is not a drill, people. I repeat, THIS IS NOT A DRILL.)

Disney revealed plans for a Frozen sequel at the Walt Disney Company’s annual shareholders meeting in San Francisco.

Jennifer Lee will again helm the project with Chris Buck as directors, hoping the sequel can garner as well as its $1.3 billion earning predecessor. The announcement comes just days after Lee and Buck skirted the question of a sequel. In the interview with BuzzFeed, Lee seemed apprehensive, particularly after so quickly finishing up an unexpected short film.

No details have been released about plot or casting changes. John Lasseter, chief creative officer at Walt Disney Animation Studios and PIXAR, announced the sequel with Josh Gad, who voices Olaf, and Disney CEO Bob Iger in tow.

While the sequel doesn’t come as much of a surprise given the merchandising, Frozen-themed events at Disney parks, and the expedited development of Frozen‘s musical, the timing of the announcement is what’s catching people off-guard.

The Frozen Fever short film will debut before the live-action Cinderella tomorrow, so why make an announcement the day before another piece to the puzzle is available to fans?

Courtesy of Disney
Anna and Elsa have a chat in some new dresses.

The Frozen news has effectively eclipsed another major announcement from the Company: the next Star War’s film is scheduled for May 26, 2017, and Gareth Edwards’ Star Wars standalone starring Theory of Everything‘s Felicity Jones will be released Dec. 16, 2016. No one could hear that announcement over the cries of parents lamenting another set of catchy tunes and shelling out more money for Elsa and Anna costumes.

Brace yourselves, America. Disney hasn’t let it go.

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